THE HAIR BLOWER NEST IS GONNA BLOW YOUR MIND!

Branding Guidlines

Zurna Creative established both the verbal and visual identity of the product by coming up with a catchy name and slogan and designing an effective logo and color palette, that would instantly convey mode and point to the product itself.

Verbal Identity

After a session with client describing the intent of the usage of the product and the story behind it, Zurna Creative team came up with the name and slogan of the business as the first step to establish brand identity.

The team configured that the concepts of safety, comfort and a direct implication to product task is best represented through incorporation of the term "Nest" leading to coining of the Brand name "Hair Blower Nest"

In addition the slogan "The Extra Hand of Every Hairstylist" was invented to communicate directly and humorously.

Visual Identity

Bold, vibrant, and cleverly shaped—this logo for HBN pairs a neon turquoise and yellow palette with a dynamic silhouette that doubles as a hair dryer and nest. The result is an eye-catching identity that feels both modern and instantly memorable.

The Winner!

Talent, Casting & Photography

Bright, playful, and personality-driven—these portraits pop with bold yellows and aquas pulled straight from HBN’s brand palette. Confident poses and cheerful expressions position the product as both stylish and essential.

In addition a series of slick and professional images of the product allows the marketers to incorporate AI to generate content for social media on daily basis.

Video Production

This vibrant promo video captures the spirit of HBN with playful confidence and polished visual storytelling. Using a punchy palette of electric yellow and teal, the piece instantly mirrors the brand’s youthful energy and clean, functional design. Through fast-paced cuts, expressive reactions, and everyday salon scenarios, the product is introduced not just as a tool—but as a time-saving, stress-reducing game changer.

The storytelling is simple and effective: stylists juggling their tools, finding relief with HBN, and moving through their work with ease and style. Paired with upbeat music and a sprinkle of humor, the video keeps things fun and relatable while clearly highlighting product benefits. It’s a fresh, energetic take on product marketing that speaks directly to the people it’s made for—one satisfied stylist at a time.

Website Design

The website immediately catches the eye with its high-contrast, neon-accented palette—translating the brand’s vibrant energy into a digital space. Large, playful typography and scroll-triggered visuals keep the user engaged, while clean navigation ensures a frictionless experience across all devices. The site’s UX is intuitive and fast-loading, allowing stylists and salon owners to explore, shop, and learn more in just a few scrolls. It’s not just a product site—it’s a brand statement, brought to life through smart design and confident visuals.

Print Products

Using a set of bold colors, Zurna Creative designed and printed variety of products to help promote the brand.

Packaging

The packaging design not only protects the product but also reinforces the promise

Rollup Banner

A roll-up banner is perfect for grabbing attention at salons, expos, or pop-ups

It is a quick-hit brand intro—ideal for salon counters, bags, or local promos.

Flyer Design

Social Media Reels

Or someone else will hire you to build theirs. Here is how you can take action – starting today.

”We had a product and we wanted to have an online shop to sell it. That's all we thought we needed when we approached Zurna Creative. Then they started pitching ideas and ideas and ideas...There was no shortage of ideas with these people for sure!"

- Narineh Malikian