Strategy
Before you spend a dollar on ads or start posting everywhere, you need a strategy—and that’s exactly what Zurna Creative builds for you.
As your marketing partner, we do the heavy lifting: defining a realistic budget, setting clear, measurable goals, identifying your target audience, choosing the right tools, selecting the appropriate social media platforms, and managing time efficiently so activity happens on schedule. You approve; we execute. With this foundation in place, every post, dollar, and hour has a job to do—so you avoid costly trial-and-error and see results faster.
Budgeting
Budgeting in your marketing strategy simply means deciding how much you can invest, over what period, to reach specific goals—and mapping those dollars to the smartest channels. Your budget sets the guardrails: which tactics we use (e.g., search ads vs. video), how quickly we test and learn, and how big we can go. When you’re transparent with us—about monthly spend, one-time funds, cash-flow limits, seasonality, and any “must-haves”—we can design a plan that prioritizes the right audience, phases work to fit your cash flow, avoids surprise costs, and offers clear good/better/best options. Honest budgets save time, prevent waste, and let us be fully accountable for results.
Goals
Setting goals means turning your business outcomes into clear, measurable targets we can aim your marketing at—things like “book 10 new projects in 60 days,” “increase qualified leads by 25% this quarter,” or “grow repeat sales to 30% of revenue.” Good goals are specific, measurable, time-bound, and tied to a baseline so we can track progress and adjust fast. When you’re transparent with us about your true priorities, capacity (how many clients you can handle), seasonality, margins, and deadlines, we can choose the right metrics (not vanity numbers), design the right campaigns, and report results you can trust—so every dollar and hour moves you toward outcomes that actually matter.
Target Audience
Identifying a clear target audience is vital in marketing, as it ensures visual messages resonate deeply and effectively with the intended consumers. Knowing exactly who to reach guides the creation of tailored content, choice of communication channels, and precise allocation of resources, significantly enhancing campaign effectiveness and customer engagement.
For example, consider a Glendale-based bakery specializing in authentic Armenian pastries, targeting the extensive Armenian community across greater Los Angeles. Recognizing Facebook's popularity within this ethnic group, the bakery strategically focuses its visual marketing on this platform, posting culturally relevant content, engaging directly with the community, and ultimately maximizing sales and brand loyalty.
Tools and Platforms
Selecting the right marketing tools is crucial for effectively promoting a business, as each medium uniquely impacts audience engagement and message delivery. For instance, short vertical Instagram reels may perfectly suit businesses targeting younger, social-media-driven customers by quickly capturing attention and encouraging immediate interaction. Conversely, physical flyers or longer horizontal commercials might better serve businesses aiming at broader demographics or requiring detailed explanations, creating a lasting impression through tangible materials or immersive storytelling. Understanding which tools align best with specific objectives significantly enhances marketing success.
Jenifer - A Student
Notices your tatoo parlour ad in between her reels.
Robert - An Engineer
Notices your real estate offer after his favorite show
Melania - A Stylist
gets a refference about your business on facebook
Simon - Retired
Finds a fantastic hospice care in good'ol newspaper!
Time
Time management is essential in marketing, as consistent and sustained efforts build lasting brand recognition and customer trust. Regular online presence helps businesses remain relevant, dependable, and engaged with their audience, reinforcing credibility and fostering deeper connections. While short-term campaigns may generate immediate attention, it's the continuous, long-term strategic approach that truly strengthens brand loyalty, drives sustainable growth, and delivers enduring results.
