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Scaleful Music

Concept Development/ Strategy/ Production

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Branding Guidlines

Zurna Creative redefined the FCI Fashion School by introducing an effective logo and color palette, giving the brand a classy and distinguishing look

This branding guideline sheet for FCI Fashion School presents a cohesive and memorable visual identity that reflects the institution’s modern, fashion-forward sensibility. The dual logo treatments—one in classic black and white and the other utilizing a bold, gold-accented color scheme—offer versatility for various brand applications while maintaining consistency. The custom hanger icon subtly embedded into the letter “I” adds a clever, industry-specific visual cue that strengthens the school's branding as a creative, fashion-centric institution.

The color palette blends elegant neutrals with energetic golds, striking a balance between professional sophistication and vibrant innovation. This mix of tones lends itself well to both digital and print design, capturing attention while conveying reliability.

Typography choices further amplify FCI’s identity: Futura Bold projects strength and clarity—ideal for headlines and logo applications—while Gotham adds a clean, approachable tone for body text. Together, they establish a polished yet accessible voice.

The texture design is a standout element, incorporating brand colors into a contemporary chevron pattern that exudes confidence and creativity. This texture can be leveraged across packaging, social content, and apparel, helping the FCI brand leave a lasting visual impression in the highly competitive fashion education landscape.

Video Production

This high-impact promotional video for FCI Fashion School blends cinematic polish with heartfelt authenticity. Shot with crisp, well-framed interviews and supported by energetic, fashion-forward b-roll, the piece captures the essence of the FCI student journey. The dynamic camera work keeps the visuals lively and editorial, while the choice of upbeat, trendy music perfectly complements the fast-paced world of fashion.

Each testimonial feels candid yet confident, delivering insight into both the creative atmosphere and career-driven training at FCI. The transitions are smooth, the pacing is tight, and the layered use of behind-the-scenes footage brings the classroom-to-runway connection to life. It's more than a promo—it’s a statement of identity, vision, and opportunity.