Campaigns
A marketing campaign is a planned effort by a business to promote something—like a product, service, or event—using ads, social media, or other tools to get people’s attention and encourage them to take action, like buying or signing up.
Below are some of our successful campaigns.
Yes! Adam Noorian
We launched a creative marketing campaign for a Glendale-based production company called High Gadfly and their new show “Yes! Adam Noorian” by bringing the characters to life on Facebook—literally.
Each character had their own real-looking Facebook profile, posting photos, status updates, and even commenting on each other’s lives, just like real people. These posts gave sneak peeks into the characters' personalities, relationships, and drama, building curiosity and emotional connection before anyone even bought a ticket.
So by the time the audience walked into the theater, they didn’t just meet the characters—they already knew them. It was storytelling through social media, doubling as a clever promo strategy and a way to deepen the audience's experience. The game plan was building anticipation through engaging content, but doing it in a totally immersive and original way.
The marketing strategy of this bilingual live show was simply way ahead of its time and clever in both ideas and execution. The three hour long complicated play based on an erudite novel was simply too unlikely to sell unless people were intrigued to buy tickets in ways different, than that of an a regular performance.
Videos that Intrigue
In addition, by incorporating its research of regional demography database, Zurna Creative conducted a thorough audience targeting on social media platforms and distributed series of well made videos that directly landed on the viewing screens of users with similar interests within the geographical radius of the production. These videos were made by highlighting the important lines from the play and focusing on significance of the story in the society.
Visual and Verbal Identity
Zurna Creative photographed and designed series of posters to uncover the characters of the show and took the initiative of promoting those characters on social media platforms. Enhanced with a uniform branding, interesting details and a creative pun, these posters highlighted the dark and sophisticated nature of the show and helped to sell out a product that many thought could never succeed.
